America asks “when will Hollywood make movies about things that genuinely matter to us?”.
Hollywood answers; a biopic about the “only in America” origin story of Flamin’ Hot Cheetos, and the broom-to-mahogany-row story of its inventor – directed Eva Longoria:
Longoria is officially attached to direct Flamin’ Hot, a biopic about Richard Montanez, the man who the invented iconic snack, Flamin’ Hot Cheetos. DeVon Franklin (Breakthrough) will produce through a deal at Fox, and the film is slated to be a Fox Searchlight title.
Flamin’ Hot tells the story of Richard and Judy Montanez. The son of a Mexican immigrant, Richard rose from humble beginnings, working as a janitor at Frito Lay when he developed the idea for Flamin’ Hot Cheetos, inspired by the flavors of his community. The spicy snack (and twist on an already popular brand) not only revitalized Frito Lay, but disrupted the food industry and created a pop culture phenomenon.
Is it a move to virtue signal to the Latino community?
Do Cheetos leave dust on your fingers and everything else they touch? Of course it is. The devil is in the execution – and given that it’s Hollywood, the odds are overwhelming that it’s gonna be crap (if it’s ever released).
But one can hope. The world could use a good ” this is what America is all about” story.