Creative Destruction

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I never, ever thought I’d write this.

Blockbuster – a video chain that spawned a few billionaires, a corporation that was once listed in the same breath with the likes of Microsoft as being “maybe too big”…

…is down to one store.

Just one.

At its prime in the early 2000s, Blockbuster boasted more than 9,000 stores across the nation.
Popular among movie watchers and video game renters, people flocked to Blockbuster to find flicks or games to unwind with. But the company’s business model soon became stale when Netflix and Redbox started providing on-demand digital services.
In 2010, Blockbuster declared bankruptcy and was bought by Dish Network. Soon after, Blockbuster began closing its doors, though some franchise locations tried to stick it out.
By April 2017, only 10 Blockbuster stores remained in the US.

Against all odds, the location in the small town of Bend has persevered.
“We’re proud to still be open,” Harding said.


Free markets have a way of dealing with companies that are “too big”. And I suspect the Blockbuster in Bend will do a booming business being…it.