These days we seldom think about what is valuable. We want the newest. The latest. Consume. Enjoy. Move on. Spending a day at the mall makes me wonder what has real value today. In Value-Persuasion-Disruption-Live At The Mall-Podcast 687.
At The Mall
We’re at certainly one of the oldest indoor malls. Southdale Mall, in Edina, Minnesota. I used to come to Southdale a lot. Not so much anymore. While malls in general have fallen on hard times, Southdale is still home base for me.
Things Change And Stay The Same
Shopping at the mall pretty much like it always was. While decorations have changed the idea stays the same. Especially relevant is the idea that all the stores are more closely defined. Seems like more clothing and accessories than back in the day of the JC Penny on one end of the mall, and Sears on the other. We’ll talk about it in Value-Persuasion-Disruption-Live At The Mall-Podcast 687.
If That’s All There Is My Friend Then Let’s Keep Dancing
What is valuable to us these days? Many things are disposable. Software and hardware upgrades feed buying the newest and latest. The idea of a waffle iron or heavy coat that lasted a lifetime is in the past. We discuss real value in Value-Persuasion-Disruption-Live At The Mall-Podcast 687.
Brand Names and Quality
Words like Value evoke brand images in every generation. For some it’s a car, or a consumer item. For others value triggers thoughts of clothing, an accessory or something that seemed to last forever. Real value though, can also be intangibles. Attributes attached to people. ‘Things’ we have to earn.
Seems like these days so called intangibles are taking on a great deal more significance. We miss integrity, trustworthiness and respect. We crave time and forget the value of health and the people we care most about.
Beautiful Downtown Fill In The Blank
Malls are designed to evoke feelings and images of the old time markets. Walking through the mall is supposed to feel like the old time main street and its row of shops. The watchmaker and jeweler, tailor and shoe store, outdoor store and record shop. The texture and surfaces make us feel comfortable and somehow like we’re at home.
How Do You Spell Happy?
In conclusion I could suggest that the ‘things’ that make us feel secure and happy aren’t things at all. So, in Value-Persuasion-Disruption-Live At The Mall-Podcast 687, some thought starters for your Christmas and New Year’s season about what’s really important.