Hollywood is afflicted with the flops:
This weekend, for example, Warner Bros. is putting out a white flag on “Blade Runner” after three tough weeks. They’ve cut the number of theaters showing Denis Villeneuve’s beautiful film by 855. So far, “Blade Runner” has made just $66 million. Audiences have not clamored to it. And now, week by week, Warners will quietly take it away.
Warner’s isn’t alone. Universal is pulling Tom Cruise’s “American Made” from 539 locations after a month in release. The Doug Liman directed thriller has made just $43 million. Good reviews haven’t helped push Cruise fans to theaters. One problem was lack of promotion since Cruise wasn’t available. Also, audiences may have just soured on him after “The Mummy” and other flops. With both studios, it wasn’t for lack of trying.
It could be that America has just discovered it has options to be lectured by out-of-touch coastal millionaires, be they on the silver screen, a news program set, or the silver screen…
…nah. That’s crazy talk.