MNsure outperforms other state exchanges — on Twitter

ST. PAUL, Minn. — Minnesota’s rollout of the $150 million MNsure state health insurance exchange started badly, with a plethora of technical bugs, bad press and fewer enrollees than projected.

Small wonder officials jumped at the chance to issue a news release trumpeting MNsure for outperforming, in a key metric, most of the other insurance exchanges in 13 states and the District of Columbia.

Was Minnesota tops in the number of applicants or enrollees for health-care coverage on state exchanges?  Perhaps kudos for the more available health plans online than other exchanges? Most user-friendly website?

Maybe next time. Turns out, Minnesota ranks near the top among the state exchanges in the total number of Twitter followers and posted tweets.

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