The Dayton administration has decided to foolishly spend $9,000,000 to get people to enroll in their health insurance exchange, aka HIX:
According to Pat Kessler’s report, the Dayton administration is hoping to entice 1,300,000 into enrolling in Minnesota’s HIX. That’s unrealistic because that’s just a bit less than 25% of Minnesota’s population. That’s especially unrealistic considering the fact that the federal data hub can’t guarantee people’s privacy:
Last week, two committees of the U.S. House of Representatives held a joint hearing to examine privacy and security issues related to an information exchange system, commonly referred to as the “data hub.” The data hub is managed by HHS and facilitates access to information currently held in federal government databases that is necessary to determine an individual’s eligibility for certain aspects of the Affordable Care Act (health reform). For example, an individual’s eligibility for a federal subsidy to purchase health insurance requires verification of income and family size from the Internal Revenue Service (IRS), immigration status from the Department of Homeland Security (DHS) and incarceration status from the Social Security Administration (SSA).
The hearing took place only a few months before enrollment will open for individuals seeking to purchase health insurance through one of the new “health insurance marketplaces” (formerly called health insurance exchanges) and a month after a GAO report found that as of April, HHS had only completed 20% of its work to “establish appropriate privacy protections and capacity to accept, store, associate and process documents from individual applicants.”
Why should people enroll in a system that virtually guarantees identity theft?
As for the ads, they’re what you’d expect from amateurs. It’s apparent that they weren’t done by creative professionals.
“I think what we are trying to do is reach as many Minnesotans as we can with accurate and positive messages,” executive April Todd-Malmov said.
If that’s their mission, they failed miserably.
Comments welcome at Let Freedom Ring.